Shock and Awe
I interviewed Dan Kennedy for our June issue of SUCCESS (on newsstands now). One of the concepts he discussed is one I have employed for much of my life—professionally and personally: Shock and Awe marketing.
I sold real estate when I was only 20 years old (through age 24). The most competitive prospecting group as a realtor are expired listings. These are homes that have been listed by other agents and when their contract expired an alert would show up on the Multiple Listing Service. Immediately several dozen real estate agents pounce and start calling on them.
I made up in hustle and aggressiveness what I lacked in age and experience. I developed what I called my Shock and Awe Blitz Campaign. Once I set my sights on you, you were either going to love me or hate me, but you would not be able to ignore nor forget me.
Between 6 and 7 a.m. the morning your listing expired, I’d be standing on your doorstep asking to relist your home with me (immediately separating myself from everyone else and delivering a little shock). Sometimes this is all it took, but if not…CLICK HERE TO READ REST OF POST
