If CRM is only 25% of the answer ….what is the question?
The trend during the last few years has been toward technology-based Customer Relationship Management Systems (CRMs) and yet research conducted by the Garner Group (see diagram below) has shown that the benefits a company can realize from any such innovation are dramatically higher when four vital components are in place together: * Technology (CRMs [...]
Source: Jonathan Farrington’s Blog
